Damaris Lago is a journalist and communication strategist with 35 years of experience in corporate and reputational communication. A specialist in brand positioning, crisis management, and reputation building, she develops strategies that integrate business intelligence, storytelling, and purpose, helping companies and leaders strengthen their public and institutional image.

As the Founder and CEO of Grupo ATDC de Comunicação, she has led complex communication projects for global and influential brands over the past 25 years, building a career dedicated to creating authentic, consistent, and purpose-driven narratives.